Health, Fitness, Style, and Celebrity Profiles for Men
Publishing legend Men’s Health conceived of service journalism that spoke in a jocular tone to ordinary guys like a trusted, non-judgmental pal, enabling men to make intelligent, informed choices concerning their well-being. Growing to over 40 international editions, it changed the game and shifted the paradigm of male identity in popular culture. Heroun was instrumental in its inception and through several subsequent iterations — including its upstart challenger, Men’s Fitness, winner of Best Relaunch and Magazine of the Year (by Adweek and Advertising Age) following Heroun’s redesign.